simple

Jellycat founder and chairman Thomas Gatacre said: "Our mission is simple: to create joy and try to be the most loved soft toy company in the world."

"We can't carry costs that some of our competitors are not carrying. It's as simple as that," Roberts says.

Reproduction used to be a simple story of man's sperm meets woman's egg.

There’s an abundance of small slabs, simple epitaphs like Our Baby.

There are simpler and safer uses for this wood waste, these critics say: fertilizer for agriculture, wood chips and mulch.