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The TV networks’ pitches, however, were buoyed by their respective streaming platforms.
To that end, the company is aiming its pitch at agencies that will then identify particular clients to advertise on the service.
The proposition and pitch describe a more comprehensive and brand-conscious “omnichannel” marketing platform that can tie online and offline performance data together.
Also, we don’t really have the resources it takes to go on a six-month pitch process being run by a pitch consultant from a spreadsheet.
If a pitch is focused on obscure technology, instead of what that technology accomplishes, it’s a red flag.
The advertiser had asked agencies on the pitch to agree to its 120-day payment terms, for example.
In their upfront pitches this year, Disney and ViacomCBS have seized on advertisers’ years-long call for better control off how often an individual viewer is shown a brand’s ad across the companies’ streaming properties.
We did lead the way in the pitch and negotiating because we had the decades of relationships with the networks.
TikTok has also been encouraging publishers to spend money on its platform and has been taking pitches on how it can work more collaboratively on campaigns, according to one source that heard the pitch in the past several weeks.
He has to make all the intervals between pitches sound correct.

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machinateverb (used with or without object) | [mak-uh-neyt ]SEE DEFINITION