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Definitions

big idea











Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

But then, the agency people unveiled their big idea: to create a campaign centered around reanimated digital avatars of our dead loved ones.

From Slate • Apr. 23, 2026

The big idea was to take Tesla’s learnings from its self-driving technology, which uses software and cameras to autonomously drive automobiles.

From The Wall Street Journal • Jan. 3, 2026

The big idea, as with the Brixham fishermen's clinic, is to better tailor health services to local communities, and offer people more checks and tests to stop them falling sick in the first place.

From BBC • Aug. 7, 2025

Watching Ally and Jay bicker about work while dodging blades, the movie’s one big idea beams in all-caps: “His Girl Friday the 13th.”

From Los Angeles Times • Feb. 5, 2025

Last night, just thinking of it again had given me an idea—a big idea.

From "Hope Springs" by Jaime Berry