Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.

EXAMPLES FROM THE WEB FOR GIMMICK

If you can't find his gimmick in half a day, I'll come out and show it to you.

We have to remember that the gimmick in this whole business is a golden skull.

The "gimmick," as these American subjects put it, is "hot" and the turnover is fantastic.

And you think me incapable of keeping your secret, ah, gimmick, I believe is the idiomatic term you used.

That gimmick's pretty much of a spilled secret now, but on p. 270 a swap for you and Lyad it was worth it.

In fact, every other department head had some gimmick he was trying to push to get personal recognition.

I didn't tumble to the pixie's gimmick for a whole month, then I picked up the phone one day and the old man spilled the news.

We'd need several contestants, because the gimmick could be worked on every big money quiz.

He knew from the word that the scientist had immediately spotted some reason why his gimmick wouldn't work.

It's the gimmick that makes rich Spaniards fuel and hide submarines in the Caribbean—you know that for a fact yourself.

WORD ORIGIN

1926 (in Maine & Grant's "Wise-Crack Dictionary," which defines it as "a device used for making a fair game crooked"), American English, perhaps an alteration of gimcrack, or an anagram of magic.

MORE RELATED WORDS FOR GIMMICK

Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.