gimmick

"These details weren't for gimmicks, but to convince the audience that she was the Chinese farmer living in Malaysia," he told AFP.

Read: Why Target’s price cuts on thousands of items are more than just a sales gimmick.

To use the parlance of his press secretary, the gimmick is merely a “vehicular spherical globe.”

Nixon later said of television, “It’s a shame a man has to use gimmicks like this to get elected.”

They see this as a deterrent while the Labour government denounced it as a gimmick.