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gimmick

see definition of gimmick
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Synonyms for gimmick

noun contrived object; scheme
  • artifice
  • device
  • fun
  • gadget
  • gizmo
  • instrument
  • maneuver
  • method
  • ploy
  • ruse
  • stratagem
  • stunt
  • trick
  • aid
  • apparatus
  • catch
  • concern
  • counterfeit
  • deceit
  • dodge
  • fake
  • feint
  • fixture
  • gambit
  • game
  • imposture
  • jest
  • means
  • secret
  • shift
  • sport
  • widget
  • wile

Antonyms for gimmick

  • frankness
  • honesty
  • reality
  • truth
Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.
Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.
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