gimmick
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
"It's not just a gimmick, he buys into what the club means and what it means to the wider city," he told BBC Wales.
From BBC
The success of that trick, a last-minute pivot, was emblematic of the whole project: What could have been a gimmick actually produced a sophisticated and affecting piece of theater.
She admits she’s fallen for tech hype before, calling the NFT craze of the early 2020s “a gimmick and a joke.”
Some have dismissed the tour as a superficial gimmick - with the streams only benefitting himself.
From BBC
Given the choice between making money from genuine usefulness or gimmicks, most new ones resort to the latter.
From Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.