lure

Higher American subsidies could lure some European companies to set up on the other side of the Atlantic.

As well as luring back regulars, the shenanigans have attracted new teams to the quiz, like John and Carole Kelly, who are entering for the first time.

Though not many of us might venture to get our lips augmented, we all are vulnerable to the lure of presenting our most appealing versions of ourselves.

It entered the fast-growing market earlier this year, using heavy subsidies to lure customers away from Meituan, the market leader, and Ele.me, the No. 2 player.

These studies weren’t necessarily wrong, but I suspect they were snapshots in time that might have lured some into concluding the entire effort was destined to misfire.