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lure
noun as in bait
Example Sentences
After a lifetime of using petroleum-based materials, the lure of “planet-friendly” plastics is hard to dispute.
The marketplace is a lure for both influencers and advertisers, while the new tech acquisitions will make it easier to put products in front of customers and convince them to buy them.
It was the 10th anniversary for Pwn2Own, a contest that draws elite hackers from around the globe with the lure of big cash prizes if they manage to exploit previously undiscovered software vulnerabilities, known as “zero-days.”
The promise of owning content to deliver ads fueled by mobile subscriber data was a powerful lure driving Verizon to acquire two of the web’s oldest and best-known media brands.
The lure of March Madness is always chaos, but this one is especially chaotic, a spectacular mess that cannot be contained.
And what is the great lure toward which all efforts are ultimately directed?
The lure and addiction of gaming—which went back to pinball, of course—became a sensation with Asteroids.
Still, despite the fairytale, campaigns pour good money after bad to lure this vote.
As a lure for the ambitious, Silicon Valley and San Francisco are replacing Wall Street.
You know you should walk away but the lure of the cover is just too much.
I found that I still felt the lure of foreign countries, and the less explored or inhabited, the better.
At the upper part of the runway he had built a few steps, wherewith to lure the unwary far enough down to insure a fatal descent.
He even began to formulate plans by which he could lure the unsuspecting Peter Levine into telling what he knew.
It was the older lure that brought every year athletes of fame to run in the historic race.
They had now another hope to lure them; new proofs to read, and in due time, new reviews.
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From Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.
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