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Definitions

lure

[loor] / lʊər /
NOUN
bait
Synonyms
STRONG
allurement ambush appeal attraction bribe call camouflage carrot come-on decoy delusion draw enticement fake gimmick hook illusion incentive inducement invitation magnet mousetrap pull seduction snare sweetener temptation tout trap trick
WEAK
con game inveiglement seducement siren song sitting duck
Antonyms
STRONG
certainty discouragement fact hindrance reality repulsion
WEAK
deterrent warning
VERB
attract, seduce
Synonyms
STRONG
allure bag bait beckon beguile bewitch cajole captivate capture catch charm decoy draw enchant ensnare entice fascinate grab haul hook inveigle invite pull rope steer tempt
WEAK
come on to hit on lead on suck in sweep off one's feet turn on
Antonyms
STRONG
deter discourage disenchant disgust dissuade free let go liberate lose offend push reject release repel repulse turn off
WEAK
antagonize

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

It's another to resist the lure of guaranteed success and riches to instead drag your boyhood side to glory.

From BBC • Apr. 6, 2026

In St. Clair, Magna has opened its facility to tours by other automakers and suppliers, hoping to lure new business to occupy empty swaths of the factory floor.

From The Wall Street Journal • Apr. 1, 2026

The tools tested by AFP sought to lure students and academics as clients, with two of them claiming their users came from top institutions such as Cornell University.

From Barron's • Mar. 30, 2026

There are no worms in it, though viral video plays a part, and fame — the pursuit of which is a subject — is a lure.

From Los Angeles Times • Mar. 25, 2026

He used these cowry shells for fashion one fishing lure he named Kalokuna.

From "Clairboyance" by Kristiana Kahakauwila

Vocabulary lists containing lure

Inside Out & Back Again

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The Balcony Scene from "Romeo and Juliet"

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Charlotte's Web

Want to remember this word for good? Start your learning journey today with our library of interactive, themed word lists built by the experts at Vocabulary.com – we'll help you make the most of your study time!