ploy

As a marketing ploy, that’s smart, but it’s not entirely honest.

From Salon ● Sep. 28, 2026

Then again, the ploy worked for only a little while.

From Slate ● Jul. 13, 2026

Gakpo's game descended into predictability in Liverpool's struggles last season, too often resorting to simply cutting inside, a ploy easily detected by opponents as his form faded.

From BBC ● Jun. 15, 2026

Others have suggested that Anthropic’s warnings about the dangerous potential of its own tools could also be considered a marketing ploy.

From The Wall Street Journal ● Jun. 4, 2026

“Even Duck knows that tale. Can you tell me the name of the knight who tried the same ploy with Vhagar during the Dance of the Dragons?” lyrion grinned.

From "A Dance with Dragons" by George R. R. Martin

But if you’re older and your baseline anxiety and stress level is already high, you’re more apt to react emotionally to fraudsters’ ploys.

From MarketWatch ● Sep. 25, 2026

These ploys can be convincing because they involve a lot of genuine information and avoid many of the red flags we’re used to looking for.

From The Wall Street Journal ● Apr. 16, 2026

That stunt is also one of TV’s grandest examples of why such ploys can backfire.

From Salon ● Dec. 21, 2025

Their safety measures — encampment barricades and self-manned medical tents — are seen as ploys for attention.

From Los Angeles Times ● May 3, 2024

In his glory days, Carpenter elevated the ploys and chicanery of his trade to a devilish art.

From "The Underground Railroad: A Novel" by Colson Whitehead