pump up

Home players will do whatever they can to pump up the crowd, while the visiting side always relishes any opportunity to hit back.

During an internal meeting at Starbucks’s Seattle headquarters in late July, his new hire, Mike Grams, sought to pump up corporate employees to support their work in stores, and the company’s broader turnaround strategy.

“Because if I had to deal with someone who I had to pump up, or I had to make him believe that he can do it, it would be a whole different process.”

The company can then sell new merchandise from the live-action films and pump up interest and familiarity with the characters.

On Sunday, Chelsea supporters again booed players who passed the ball backwards and, after Cucurella's goal, Maresca turned to supporters and told them to pump up the volume.