pop up

Television Group hosted an immersive pop-up event at the Grove that promised to give fans “a weekend in Stars Hollow” with set recreations and fall decor abound.

And at a recent pop-up event for heritage brand Barbour during London Fashion Week, visitors received a free customised checked tote bag and a bouquet of dried flowers from a Scottish florist.

The company has previously opened temporary pop-up stores in cities such as Madrid and Paris, but has never operated a permanent physical shop.

As well as just selling the toys, Jellycat has a range of pop-up "experiences".

This would mean they have a more extensive role than engagement centres or pop-up desks typically used by neighbourhood police teams, which are sometimes set up in places such as libraries and community centres.