lure

Unscrupulous foreign firms are using AI-generated images and false back stories to pose as family-run UK businesses to lure in shoppers.

The court heard he used the lure of designer handbag brand Hermes as a ruse to trick people into giving him the money.

It is also confident that with the necessary backing the attempt to lure the Solheim Cup to England would be successful.

The lure was quick cash, but beneath their bravado was something more predatory - boys as young as their early teens had been effectively groomed into crime.

But what may be even more important is the assumption driving this particular falsehood, which is to lure people into a “debate” about whether any immigrants should ever get health care.