main idea

Strongest matches

• basic idea
• basic thought
• central principle
• central thought
• main point

Strong matches

• core
• crux
• essence
• gist
• heart
• keynote
• pith
• point
• substance

Weak matches

• basic principle
• basis

Strongest matches

• core
• crux
• essence
• income
• profit
• reality

Weak matches

• basis
• conclusion
• determination
• fiber
• final decision
• fundamentals
• key point
• last word
• loss
• main point
• main thing
• meat and potatoes
• name of the game
• net
• nitty-gritty
• nuts and bolts
• point
• sum and substance
• what it's all about
• whole story

Strongest matches

• basis
• body
• bottom line
• crux
• essence
• focus
• foundation
• heart
• importance
• nucleus
• origin
• root
• substance
• thrust

Strong matches

• amount
• base
• bulk
• burden
• consequence
• corpus
• import
• kernel
• mass
• meat
• middle
• midpoint
• midst
• nub
• pith
• pivot
• purport
• quick
• significance
• staple
• upshot

Weak matches

• meat and potatoes
• nitty gritty

Strongest matches

• aspect
• basis
• bottom line
• character
• core
• crux
• element
• lifeblood
• meaning
• nature
• principle
• quality
• reality
• root
• soul
• spirit
• structure
• substance

Strong matches

• attribute
• backbone
• base
• being
• bottom
• burden
• caliber
• constitution
• entity
• essentiality
• fiber
• form
• fundamentals
• germ
• grain
• kernel
• life
• marrow
• meat
• nitty-gritty
• nub
• nucleus
• pith
• point
• property
• quiddity
• quintessence
• stuff
• timber
• vein

Weak matches

• be-all and end-all
• chief constituent
• essentia
• name of game
• virtuality

Strongest matches

• idea
• matter
• question
• score
• subject
• theme
• topic

Strong matches

• argument
• burden
• core
• crux
• drift
• force
• gist
• head
• heart
• import
• kicker
• marrow
• meat
• motif
• motive
• nitty-gritty
• nub
• pith
• pointer
• proposition
• stuff
• text
• thrust
• tip
• tip-off

Weak matches

• bottom line
• name of the game
• nuts and bolts
• punch line
• subject matter