take up

Former President Joe Biden pushed hard to increase take-up, aiming for electric cars to account for half of all sales in the US by 2030.

The government's climate adviser said the move would make switching to electric technologies, such as heat pumps, cheaper and encourage take-up.

However, despite regular campaigns from the government encouraging take-up - and an increase in claims after the July 2024 announcement - more than half a million eligible pensioners still fail to claim it.

But in most cases, take-up was so low that it didn't prevent the number of long-term empty homes from rising.

In a way the rising take-up for these memberships reflects India's broader post-liberalisation growth story – when the country opened up to the world and discarded its socialist moorings.