matte

Lay’s is redoing the bags too, ditching the crinkly sheen for a heavier, matte finish emblazoned with pictures of potatoes and chips.

Thanks to a melange of practical effects, matte paintings, miniatures, models and costly, groundbreaking special effects, Donner achieved a superhero movie that looks unlike anything made in the decades since.

Where “Cross” might be said to have a matte finish, “The Day of the Jackal,” created by the Northern Irish novelist and screenwriter Ronan Bennett, is high-gloss.

The magazines are sometimes oversized and increasingly matte finished, filled with edge-to-edge photographs and literary heaves.

Over the last two years, I’ve drenched the bathroom in glossy navy, bisected an office with teal and mustard, painted the stairwell a bright, matte powdery pink.