go up

One who loses money when the market is going up gets fired.

It’s like buying a house once and having your tenants pay you back nearly two-thirds of the purchase price every single year, forever — with the rent going up 8%.

"Phil went up to his house to leave the tribute from the club and he went to see his mum and dad. The club always wanted him around."

As a result, when it goes down, you will be buying more at cheaper prices, and when it goes up, you will be selling at higher prices.

‘How can we still be going up?’ and ‘Aren’t you nervous?’