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gimmick

[gim-ik] / ˈgɪm ɪk /


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Manufactured in Los Angeles, they first appeared on the highways of North America in the early 1960s as an advertising gimmick, often promoting car lots or car parts.

From Los Angeles Times • May 12, 2026

Asked if the policy was a "potty gimmick", Swinney told BBC Radio Scotland: "No, it's about helping people who are really struggling in our society today."

From BBC • Apr. 17, 2026

When passwords are posted to Instagram and tables booked on an app, what is a speakeasy—and can it be anything more than a gimmick?

From The Wall Street Journal • Apr. 14, 2026

That project would have served as a serviceable foundation for a career that expanded into more meaningful social critique, but Mr. Arsham has continued to rely on the same gimmick for over a decade.

From The Wall Street Journal • Mar. 20, 2026

Thoroughly worried, I went back to my desk hoping that some gimmick might emerge to salvage the like-with-like idea.

From "Double Helix" by James D. Watson




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