gimmick

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Indeed, even without its central gimmick, “Company Retreat” would still make a decent sitcom; there are funny characters speaking funny lines; there’s some good slapstick.

From Los Angeles Times • Mar. 19, 2026

A statement said: "Utterly destroying HG Wells' classic novel, director Rich Lee... chose a goofy gimmick, hack dialogue, and a particularly hilarious performance by its lead, Ice Cube, to seize 2025's biggest number of statues."

From BBC • Mar. 14, 2026

“Just like ‘Avatar,’” Mabel notes, as if to emphasize that the gimmick isn’t exactly fresh.

From The Wall Street Journal • Mar. 5, 2026

The firms that treat prompting AI as something to become fluent in — not a gimmick or tertiary function — will win.

From MarketWatch • Feb. 25, 2026

A gimmick or, in today’s parlance, a “branding.”

From "Middlesex: A Novel" by Jeffrey Eugenides