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Definitions

gimmick

[gim-ik] / ˈgɪm ɪk /


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Manufactured in Los Angeles, they first appeared on the highways of North America in the early 1960s as an advertising gimmick, often promoting car lots or car parts.

From Los Angeles Times • May 12, 2026

Asked if the policy was a "potty gimmick", Swinney told BBC Radio Scotland: "No, it's about helping people who are really struggling in our society today."

From BBC • Apr. 17, 2026

That project would have served as a serviceable foundation for a career that expanded into more meaningful social critique, but Mr. Arsham has continued to rely on the same gimmick for over a decade.

From The Wall Street Journal • Mar. 20, 2026

But serious kudos to Kalshi for this marketing gimmick.

From MarketWatch • Mar. 18, 2026

Every business needed a gimmick, I suppose, and hers clearly worked if she could afford a pad like this.

From "City of the Plague God" by Sarwat Chadda




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