fads

NOUN

craze

Synonyms

STRONGEST

fantasy furor hobby innovation mania passion trend

STRONG

affectation amusement caprice chic conceit cry custom eccentricity fancy fashion frivolity humor in kick kink mode quirk rage sport style thing vagary vogue whim whimsy wrinkle

WEAK

dernier cri fool notion in thing latest word new look newest wrinkle passing fancy

Antonyms

STRONGEST

calm

STRONG

boredom dislike dullness hate seriousness simplicity work

WEAK

standard tradition

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

We have the opposite problem — mountains of rigorous scientific evidence, drowned out by noisy advice, marketing, and fads.

From MarketWatch • Jun. 21, 2026

In a national food culture full of passing fads, the annual excitement generated by ramp season has endured in a way that sun-dried tomatoes or bacon-topped everything haven’t.

From The Wall Street Journal • May 13, 2026

And the likes of Zudio and Max have brought about the "trendification" of affordable fashion for the first time, appealing to Gen-Z and young millennial buyers, by trawling the latest fads in Paris and Milan.

From BBC • Feb. 22, 2026

But unlike flash-in-the-pan fads, this one may have staying power.

From Slate • Jan. 27, 2026

It’s bad enough my clothes don’t match with the latest fads, but wearing high-waters is considered social suicide in middle school.

From "Like Vanessa" by Tami Charles