affluent

This wasn’t in an underserved area—it was in an affluent Chicago suburb.

That electorate is more educated, affluent and urban than the state as a whole, clustered in Portland’s walkable neighborhoods, college towns such as Brunswick and artsy coastal communities that swell with summer tourists.

While Delta’s main cabin revenue fell 5% for the June quarter compared to a year ago, premium ticket sales rose 5%, highlighting the divide between affluent customers and those forced to be more economical.

Others, however, counter that campus recruiting simply reflects market forces at work, and that the recruiting particularly helps students from less affluent families.

The economy’s growth is increasingly reliant on affluent households, as lower-income consumers face rising costs and reduced spending capacity.