off-putting

This year’s Emmys employed a novel, off-putting and deeply annoying way of trying to keep acceptance speeches short.

“I am a loyal person,” Harris writes, which is not only self-justifying but has the slightly off-putting whiff of someone declaring, by golly, I’m just too honest.

"Sometimes people presume that they haven't served, or they are the wife of someone who has served, and that can be off-putting."

I worried it was off-putting but, within seconds, people loved it.

He believes the need to prove your age will be off-putting to many people who want to access content quickly with few hurdles.