gimmick

City AM's Adam Bloodworth concluded that the show at its core "is actually a fairly analogue musical experience", which sustains its quality "without relying on particularly viral moments, gimmicks or tricks".

Treat the 65+ cohort as a structural, multi‐year tailwind, not a short‐term gimmick.

"These details weren't for gimmicks, but to convince the audience that she was the Chinese farmer living in Malaysia," he told AFP.

Read: Why Target’s price cuts on thousands of items are more than just a sales gimmick.

To use the parlance of his press secretary, the gimmick is merely a “vehicular spherical globe.”