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gimmick

[gim-ik] / ˈgɪm ɪk /


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

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First erected in the early 1960s as an advertising gimmick, these giants are rising again thanks to preservationists, kitsch aficionados and savvy entrepreneurs.

From Los Angeles Times Aug. 10, 2026

The major gimmick is to trot out surprise Marvel characters for applause moments, like guest stars blowing air kisses to the crowd on a variety show.

From The Wall Street Journal Jul. 30, 2026

Addressing staff, he said it would be the "nerve centre for a rewired Britain" and not a "short-lived gimmick".

From Barron's Jul. 26, 2026

Read: New ‘Ex-Elon’ ETFs let you avoid SpaceX and Tesla — but are they just a gimmick?

From MarketWatch Jul. 13, 2026

If he put them on in the garage, they must be part of his sales gimmick.

From "A Confederacy of Dunces" by John Kennedy Toole

In other words, for now Caniacs are safe in their chicken-finger fiefdom, free from gimmicks in their food—save those for the DJ booth.

From Slate Aug. 24, 2026

Despite eye rolls over gimmicks like “hydration breaks” and tickets that cost more than Maldives vacations, the 2026 North American World Cup had proven to be a historic, moneymaking smash.

From The Wall Street Journal Jul. 31, 2026

“They’re gimmicks, and the Supreme Court is not usually impressed by gimmicks.”

From Salon May 28, 2026

This Italy team won't need any such gimmicks.

From BBC Mar. 6, 2026

The story was so logically laid out, without the gimmicks of Penguin Island.

From "Bad Boy" by Walter Dean Myers




Vocabulary lists containing gimmick


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