unpopular

But Sir Keir Starmer's decision to make difficult and unpopular decisions at the start of his premiership, along with a number of unforced errors, has seen Labour's popularity plummet, as Reform's has risen.

Ratcliffe has said that United have become "mediocre" and warned more "difficult and unpopular decisions" will be needed.

He himself freely admits he'll have to be unpopular to get things done.

That’s not to say that polling suggests all of Mr. Trump’s plans are unpopular — but they aren’t all broadly popular, either.

Trump proposed some cuts to Social Security funding and benefits on the campaign trail, and he’s walked those back after discovering they were unpopular.