desirable

CCM, while lucrative for musicians, is mostly the domain of artists who don’t have enough juice to cross over into the more desirable secular market.

It’s not important, maybe not even desirable, that Laura and I agree on everything.

"Seeing China, Russia and North Korea become so close is clearly not desirable for us," he said, adding that he would likely respond by continuing to work closely with the US and Japan.

This makes the badges desirable to thieves and fraudsters, who sell them on.

Maybe the pressure to be desirable got too heavy.