sponsorship

Entry into the series requires $300,000 in funding, so he’s seeking sponsorships and partnerships.

It pays for its operations through sponsorship, grants from the USOPC, ticket sales and membership fees.

Opening new categories of sponsorship—including beer—has been an ongoing topic of conversation with the NCAA’s broadcasters, Baker said in the April interview with the Journal.

Leagues, meanwhile, whistle right past it as they collect sponsorships from gambling networks and yadda-yadda about “responsible gaming.”

The group said Rwanda’s Arsenal sponsorship constitutes sportswashing, “an effort to gain an appearance of respectability that they don’t deserve.”