likeness

At the core of the dispute is who controls the copyrighted images and likenesses of actors and licensed characters — and how much they should be compensated for their use in AI models.

But the spokesperson said, for public figures who were "recently deceased", authorized persons could request their likenesses aren't used - though it did not specify what counted as "recent".

That differed from the approach OpenAI said it would take to using the likeness of a recognizable public figure, which required that person to opt in.

They are concerned that the new tools could facilitate abuses of users’ likeness, despite built-in protections, and that videos could spread misinformation.

The decision essentially puts OpenAI on notice that it’s not authorizing the company to use their clients’ likenesses or images in the latest update of the video-sharing app.