Xerox

With a press of a button—whoosh!—Xerox copiers could crank out as many copies as users might want.

Xerox created a new, better machine only to have it sell less well than the inferior older ones—until they figured out the salesmen got a bigger commission for selling the older one.

In 1985, he found a job with Xerox and moved to a place not exactly known for its Black community: Orange County.

A Xerox machine had been wheeled into the bar for that very purpose.

Hunkered over a Xerox machine at an ad agency above a flower shop on Melrose Avenue, Daniel Ellsberg began the laborious process of photocopying the smuggled documents that he hoped would end the Vietnam War.