jargon

Gym jargon such as this, which refers to the size and definition of muscles, has long been heard exchanged between pumped men in gym locker rooms - and now among teenagers too.

Another bout of political jargon that followed, "change", "renewal", "security", "fairness", "milestones", "first steps", you get the point.

“People don’t like fitness jargon,” Teo, 33, said in a recent interview with The Times.

But you don’t need to know the academic jargon to hear the truth.

"It's not about making your website pink. It's about using less jargon, competitive language, and masculine imagery," she says.