imagistic

This is especially critical given how political scientists and other experts have consistently shown that the average American is imagistic, easily distracted and manipulated, lacks an in-depth understanding of public policy and history, and has a hard time distinguishing between facts and mistruths.

In total, the average American voter tends to be imagistic, emotional and biased towards immediacy and the short-term in their political decision-making.

Decades of research has repeatedly shown that the average American voter is not ideological, has a recency bias, is imagistic, and in total lacks a sophisticated understanding of politics.

Drawing inspiration from Ingmar Bergman’s 1966 thriller, “Persona,” the treatment weaves an imagistic love story between two women into a trippy meta-narrative that takes place on the set of a perfume commercial.

In reality, most Americans are politically disengaged, lack a sophisticated understanding of political matters, are imagistic and emotional, have a difficult time retaining and understanding complex information, do not pay close attention to elections until they decide to vote, and more generally are civically illiterate.