hug oneself

boast brag crow gloat grandstand pat oneself on the back toot one's own horn

advertise

aggrandize blow bluster bully cock-a-doodle-doo con crow exaggerate exult fake flaunt flourish gasconade gloat glory grandstand jive prate preen puff shoot shovel showboat shuck sling strut swagger triumph vapor

attract attention blow one's own horn blow smoke congratulate oneself flatter oneself give a good account of oneself lay on thick psych show off sound off talk big

be sad conceal fail hide

be modest deprecate