sweetening

“They’re sweetening the pot,” Paul Hardart, a professor at New York University’s Stern School of Business, said of the Ellison family.

My younger neighbors, knowing this, grocery-shopped for me, sweetening my mornings with fresh milk and fruit during those long, grim days.

Tennis Australia is equally as bold as its American counterparts, but it does not have the same financial clout to offer the mountain of prize money and sweetening appearance fees.

“We are definitely looking to use the whole tool kit of available sweetening options.”

"We are definitely looking to use the whole tool ... kit of available sweetening options to some extent where there are consumer preferences," said boss James Quincey when asked about the decision.