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sponsorship
noun as in protection
Example Sentences
The modern player doesn't just play; he builds identity through social media, sponsorships, personal branding.
Last year more than 100 professional female footballers signed a letter calling on Fifa to end its sponsorship deal with Saudi Arabian oil company Aramco, accusing the national authorities of "brutal human rights violations".
In fact, an unnamed executive previously contacted the Premier League on behalf of his club and 10 others amid concern Newcastle could enter into lucrative sponsorship deals with Saudi Arabian companies.
Financially, more games would surely mean bigger TV deals and sponsorship possibilities.
But also, this was a scenario where a conversation with a water company about sponsorship got the response, “We’re focusing on a male audience.”
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From Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.
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