fad

“This is not just a fad that just showed up,” said Arpiné Kocharyan, a UBS analyst who tracks the toys and games industry.

From The Wall Street Journal ● Jul. 26, 2026

America's basketball fad had been swiftly deconstructed, repurposed.

From BBC ● Jul. 23, 2026

“If raw milk was a fad or a lie, then why would people repeatedly buy raw milk and then tell the world how they love it,” he said.

From Salon ● Jun. 22, 2026

Slate’s Ian Prasad Philbrick wrote a fine piece about how this latest fad is dicey on both policy and political grounds.

From Slate ● May 2, 2026

Then the fad spread to two fashion designers who used the shoes to peddle something else — haute couture.

From "The Tipping Point" by Malcolm Gladwell

We have the opposite problem — mountains of rigorous scientific evidence, drowned out by noisy advice, marketing, and fads.

From MarketWatch ● Jun. 21, 2026

Jamaican musical fads and Jamaican sound systems became permanent British presences.

From The Wall Street Journal ● May 2, 2026

And the likes of Zudio and Max have brought about the "trendification" of affordable fashion for the first time, appealing to Gen-Z and young millennial buyers, by trawling the latest fads in Paris and Milan.

From BBC ● Feb. 22, 2026

But unlike flash-in-the-pan fads, this one may have staying power.

From Slate ● Jan. 27, 2026

Any society goes through social movements or fads, in which economically useless things become valued or useful things devalued temporarily.

From "Guns, Germs, and Steel: The Fates of Human Societies" by Jared M. Diamond