brand-

The exhibition will explore Picasso's public persona or brand as an artist, which the Tate calls "a mythologised version of Picasso which portrayed him as both a celebrated creative genius and an outsider".

This was despite an agreement that protected the brand's social mission when it merged with the consumer goods giant 25 years ago, he said.

You should also report it to your local trading standards office and notify the brand manufacturer, who may be able to verify if it's genuine.

“Maybe it’s time to let go of the Who brand,” he says.

Despite efforts to retain much of its historic character, the 14-year project proved controversial with one architectural expert branding the demolition "the greatest architectural crime to befall London in the 20th Century".