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It’s as traditional as it comes, from the logo, to the ‘home of the Chiefs’ that they do at the end of the anthem.

There’s now even a rush to cash in with merch, such as a ballcap using the company’s logo next to crosshairs and the phrase “We aim to please.”

Its minimalist gold or silver packaging, featuring just the logo and nutritional information, reflects the brand’s confidence.

The car maker, which is embarking on the biggest change in its history, released a new logo and a so-called "social media tease", ahead of its relaunch as an electric-only brand.

A new logo for the men's Six Nations which aims to encapsulate the "electrifying action" of the tournament has attracted derision from many fans.