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I’ve served Pol Roger Brut Réserve Champagne to die-hard Champagne lovers and those who aren’t big fans of fizz, and both have held out glasses for more.

My 13-year-old has a medicine cabinet full of cologne and was way more excited about our new Harry’s fragrances than any other product we’ve made.

But now, we have really refined down the descriptors—we haven’t taken the poetry out of it entirely; we’ve simplified it.

We’ve seen a shift in interest in that coming out more and bringing that energy back.

"I don't want to put any ceilings on Jac, we've got a good medical team here and everybody heals at a different rate," Jones said.