trendy

Over time, Pizza Hut's market has been sliced up and distributed to its trendier, more nimble rivals.

"We try to prevent people from adopting because it's trendy or impulsively. And in cases like these, which we know exist, to prevent any macabre practices," Duque said.

Although Barstool Sports was founded in Massachusetts, it’s now a media behemoth in New York City, where it has offices in the trendy borough of Brooklyn.

Sheldon would rather own reliably growing tech stalwarts instead of trendy ones—space exploration and quantum computing, to name two.

Young professionals who wear what was trendy when they were in diapers can look like they’re engaging in cosplay.