salience

As Congress wakes up from its self-imposed slumber to face the prospect of yet another government shutdown showdown, what Vought said has particular salience.

The prominence of the issue of asylum, particularly the rows about the Bell Hotel in Epping in Essex, gave a salience to a theme Reform regard as their own.

This means that events which happen locally in a person’s community, neighborhood or social circle — or to them personally — are given higher salience and impact than events that happen on a much larger society-wide scale.

This question takes on added salience with Israel's attack on Iran and the Islamists' fear that they are facing an irreversible defeat.

This reward pathway regulates motivation, reinforces learning, and activates incentive salience, which is a cognitive process that makes us experience “desire” or “want.”