proposition
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
But reaching audiences in a region where American entertainment companies have traditionally made little money is a tempting proposition, particularly when the deals don’t require them to put up initial capital.
Brands can succeed in AI search by “returning to the roots of who they are, what their value proposition is to their customers, how they’re telegraphing that in the market,” Warden said.
After collecting data that provides insight into customer preferences and willingness to spend, the value proposition can shift.
From MarketWatch
"That proposition is supported by other witnesses, too."
From BBC
The filmmaker and his wife spent more than $6 million on the failed proposition.
From Los Angeles Times
From Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.
