moustache

He made his first appearance on Australian shores in the 2013-14 series when arms, legs and a moustache came together for Mitchell Johnson, allowing him to produce a performance for the ages.

Bespectacled, with long hair and a beard and moustache, he seems more like a latter-day hippy than a tech whizz, and he is clearly proud as he shows me around his firm.

A photograph from the early 1900s shows a man with a softly rounded belly and a straight white moustache.

Last weekend in London's Soho Square he strutted against two dozen other men - and some women with drawn-on moustaches - in a catwalk contest to find the city's best "performative male".

This was successful 14 times but on the 15th attempt, the wind changed direction and blew the fire into his face, causing him to lose an eyebrow and part of his signature moustache.