boohoo

Boohoo added that it plans to formally change its name to Debenhams once all shareholders agree.

Separately, Boohoo said it plans to replace its long-term incentive schemes so that Chief Executive Dan Finley and Chief Financial Officer Phil Ellis, who are key to its transformation, can join.

Intense competition in fashion retail, not only from the likes of Boohoo, but also from Chinese giants such as Shein and Temu, have also added to its challenges.

There is intense competition in fashion retail, not only from the likes of Boohoo, but also from relative online newcomers such as Chinese giants Shein and Temu.

An October 2024 report found that false-discount class action lawsuits doubled over the 12 months prior, with allegations growing against retailers ranging from traditional department stores like Neiman Marcus to fast-fashion e-commerce darlings like Boohoo.