adjacency

We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and performance.

Plus, thanks to the involvement of civil rights groups, the focus of the protest aimed to hold Facebook to account for fundamental ethical and user-safety issues, beyond marketer myopia like metrics and ad adjacency.

Unlike “brand safety,” which aims to protect brands from adjacency to illegal content, fraud or other indisputably offensive content or nefarious activity, brand suitability is a subjective measure of appropriateness specific to a brand.

However, when advertisers have concerns about negative impact of brand adjacency to touchy issues, keyword-blocking is the primary tool media buyers have.

Concerned about adjacency to negative or controversial news and opinion, media buyers are finding more tactical ways to find suitable homes for their brand messages.

They looked up in no welcoming manner, at Bibbs's entrance, and moved their chairs to a less conspicuous adjacency.

I fancy that he felt that he would venture anything to escape our adjacency to the battery.

He saw at once that a small artery had been severed, and its adjacency to the jugular made it a matter of extreme danger.

Adjacency can be in respect to the past, as expressed through the practice of keeping burial records.

The expanding horizon of life required means to assimilate adjacency in the experience of continuous human self-constitution.