lip sync

Millions of people, including Kim Kardashian and Kylie Jenner, lip-synced to the easy listening ballad, while showing off their children and pets, or making displays of affection.

Lead vocals must be live, with no lip-syncing or auto-tuning allowed and a maximum of six singers and dancers.

“If it’s a deepfake scam, you’ll often notice subtle irregularities like lip-sync mismatch, unnatural pauses while speaking and weird facial movements. You can catch these by analyzing the video frame by frame,” he said.

In a scheme devised by German producer Frank Farian, they lip-synced to music recorded by other, less telegenic artists.

Now, on Instagram, TikTok and YouTube, they perform lip-sync music videos, share their outfits and post daily life or travel vlogs.