in-crowd

It’s like being part of the in-crowd for many, except the only barrier to entry is a relatively low monthly fee and perhaps a propensity for movie theater popcorn.

“Party Girl” isn’t merely about socializing and club-hopping; it’s about using nightlife as a language to communicate and connect, regardless of whether you’re part of the in-crowd.

Typically, this is when Hollywood holds its most glitzy parties and nominee luncheons for the in-crowd, while a slew of sprawling awards shows dot the calendar almost every weekend until the Oscars ceremony in March.

Shopping at Erewhon and buying Kin makes you a part of a certain in-crowd, and people are seeking belonging.

“Shopping at Erewhon and buying Kin makes you a part of a certain in-crowd, and people are seeking belonging.”