traction

Three passionate people with no social media accounts took on the challenge of turning their talent into social media traction in the space of just three months.

Platner announced his candidacy in August, immediately gaining traction in the Senate race in Maine.

Studio executives and moviegoers offer competing theories about why older titles are getting traction on the big screen.

Their narrative gained traction in 2023 when regulators warned banks about the risks associated with digital assets, an act some in the crypto industry billed as a revival of the Obama-era crackdown.

But the story did not generate the traction the Reach newspapers would have expected a year ago, or even at the start of the year.