shellback

It’s full of previously-released Swift hits produced by Max Martin and Shellback, suggesting the pop superproducers had prominent roles on the new record.

The shellback’s presence, it turns out, is the campaign’s way of underscoring the lessened environmental impact of making your own fizzy water at home instead of buying it.

Max Martin and Shellback, Swedish pop wizards who’d helped her expand her sound in hits such as “We Are Never Ever Getting Back Together,” returned for “1989” as part of a crew that also included writer-producer Jack Antonoff, who’s gone on to become perhaps Swift’s closest studio collaborator.

Swift wouldn’t score her first No. 1 single on Billboard’s Hot 100 until “We Are Never Ever Getting Back Together,” from 2012’s “Red” — an album for which she consciously adopted the sleek programmed textures of the hitmaking pop producers Max Martin and Shellback.

That’s the message from “Never Gonna Not Dance Again,” an explosion of pop she wrote with hitmakers Max Martin and Shellback, with a video of Pink roller-dancing through a supermarket.