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preference

[pref-er-uhns, pref-ruhns] / ˈprɛf ər əns, ˈprɛf rəns /
NOUN
first choice
Synonyms
STRONGEST
choice desire inclination option predilection weakness
STRONG
alternative druthers election favorite flash groove partiality pick prepossession propensity say selection top
WEAK
cup of tea say so
Antonyms
STRONGEST
dislike hate
STRONG
rejection
WEAK
disfavor equality hatred last choice
NOUN
favorable treatment
Synonyms
STRONGEST
advantage priority
STRONG
advancement elevation favoritism precedence preferment promotion
WEAK
first place prelation pride of place upgrading
Antonyms
STRONG
demotion
WEAK
disfavor dislike equality hate hatred last choice rejection

From Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.