plum

To understand why slices of plum cake placed on a tray in front of three hungry children tend not to remain on the tray for very long, one need only have a taste.

The 68-year-old's collection of apples, pears, cherries, plums, peaches and almonds, grown using methods of old, are more resilient to the climate shifts and extremes seen increasingly frequently in the southern Mediterranean.

The account is a plum assignment on Madison Avenue, given the size of its budget—the consumer product maker spent $1.6 billion on advertising in 2024, according to its annual report.

We worked hard as a family picking eastern Washington crops: cherries, apples, plums, grapes.

There’s a pecorino plum crumble, for instance, and a gouda apple galette, combinations that sound mischievous until you taste how naturally they click.