payoff

Companies are expected to take risks, even with their communications strategies, Angel said, but the question remains whether or not the payoff will be worth it.

“It makes sense to overinvest in it, to overspend on it, because the payoff is enormous.”

“It makes sense to overinvest in it, to overspend on it, because the payoff is enormous.”

The scene’s dramatic payoff wasn’t originally scripted and almost didn’t happen, as the cabin set had to be redesigned so one side could be removed.

But Silicon Valley’s spending spree, including an historic infrastructure buildout increasingly reliant on mountains of debt, has given more investors pause about the potential payoff.