mythos

“Our mythos emerged from comic books and gaming culture and it has a narrative. Each band member has a character; they are part of our zeitgeist.”

To know the “Alien” mythos is to know what happens to most of those whose paths cross with that of Sigourney Weaver’s Ellen Ripley: the survival rate is generally very low.

And Beautiful Eagle Creek became a central part of the program’s mythos.

Every tweak, however small, feels like a challenge to a mythos that some customers have long believed they own.

The fabric has long been shorthand for rugged individualism and the everyday workwear mythos of the American frontier — in other words, a different, portable performance of Americana.