in earnest

After a career in aerospace, he began organizing in earnest in the 1990s, aligning with groups such as the Natural Resources Defense Council and Coalition for Clean Air to oppose port expansion projects.

At sundown, it began to snow in earnest.

Twenty-two days later, on August 31, 2007, Michael Burry lifted the side pocket and began to unload his own credit default swaps in earnest.

The investigation began in earnest when he received an anonymous phone call from a quiz regular, tipping him off.

Its fate will be decided by a civil "proceeds of crime" case that will start in earnest early next year.