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Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.

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While branding might help determine which brands gain quick traction early on, the quality of the product is what will determine which ones have staying power against copycats.
HOW 2020 KILLED THE INSTAGRAM BRANDANNA HENSELDECEMBER 28, 2020DIGIDAY
Three months ago, YouTube copycat Rumble was filled with home recordings of people’s family, friends, and pets.
Apodaca’s video quickly became a meme with hundreds of copycats singing along to Fleetwood Mac’s “Dreams” while drinking Ocean Spray.
Then again, Facebook could just wait for another company to acquire Quibi and then churn out a copycat product.
I think it’s a copycat that doesn’t have any traction just yet.
TikTok has acknowledged Instagram Reels is a direct competitor — or “copycat product,” as CEO Kevin Mayer put it in a blog post last week.

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Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.

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